Insightful. Impactful. Influential.

Insightful. Impactful. Influential.

Insightful strategies, impactful storytelling, & influential branding

Insightful strategies, impactful storytelling, & influential branding

Specializing in helping brands identify and deliver consistent messages to help them build awareness and gain market share.

Trusted by 3000+ clients worldwide

Trusted by 3000+ clients worldwide

Services

Services

Amplifying what makes your business different.

Amplifying what makes your business different.

We work with senior marketing and communications management and entrepreneurs/business owners who are committed to consistent, strategic communications efforts.

Strategic Marketing & PR

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Strategic Marketing & PR

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Strategic Marketing & PR

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Brand Building

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Brand Building

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Brand Building

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Media Relations

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Media Relations

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Media Relations

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Woman working
Woman working
Woman working

About Blue Tree Media

About Blue Tree Media

Providing insightful, strategic partnerships.

Providing insightful, strategic partnerships.

Barbara Wayman, a PR veteran, has led award-winning campaigns for brands like Cracker Jack and ReaLemon. She founded BlueTree Media in 2001, serving clients such as OhioHealth, Wendy’s, and AAA Ohio. Known for blending strategy with creativity, she holds a Master’s in Journalism and a Bachelor’s in Communication from Ohio State. A Business First 40 Under Forty honoree, she is an accredited PRSA member and has contributed her expertise to various charities, including the Northside Child Development Center’s board.

Why Choose Us

Why Choose Us

The Benefits of
Working With Us.

The Benefits of
Working With Us.

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Proven Strategies

Proven Strategies

See What
Our Clients Say.

See What
Our Clients Say.

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"Barbara is a dependable, experienced, innovative communicator who takes the initiative to find the best way to deliver a story or message. Some communications professionals require a lot of hand-holding, but Barbara understands objectives quickly, takes the ball and runs with it..."

Margaret Denihan

Wendy's International, Inc.

"Barbara is a dependable, experienced, innovative communicator who takes the initiative to find the best way to deliver a story or message. Some communications professionals require a lot of hand-holding, but Barbara understands objectives quickly, takes the ball and runs with it..."

Margaret Denihan

Wendy's International, Inc.

"Barbara is a dependable, experienced, innovative communicator who takes the initiative to find the best way to deliver a story or message. Some communications professionals require a lot of hand-holding, but Barbara understands objectives quickly, takes the ball and runs with it..."

Margaret Denihan

Wendy's International, Inc.

"BlueTree Media is professional, connected and results-driven. We hired the firm for the national launch of our Omega-3 dark chocolate squares. Barbara was very quick to understand our product and audience and how to best approach them...'

Diane Myers

Maramor Chocolates

"BlueTree Media is professional, connected and results-driven. We hired the firm for the national launch of our Omega-3 dark chocolate squares. Barbara was very quick to understand our product and audience and how to best approach them...'

Diane Myers

Maramor Chocolates

"BlueTree Media is professional, connected and results-driven. We hired the firm for the national launch of our Omega-3 dark chocolate squares. Barbara was very quick to understand our product and audience and how to best approach them...'

Diane Myers

Maramor Chocolates

"Barbara was excellent. She listens well, creates a workable plan, then executes on the plan with great follow-through. She works well independently but has no problem taking specific direction and carrying it out. She is a very strong project manager who brings creative ideas, high-energy and strong interpersonal and communication skills to the project..."

Margaret Shiver

OhioHealth

"Barbara was excellent. She listens well, creates a workable plan, then executes on the plan with great follow-through. She works well independently but has no problem taking specific direction and carrying it out. She is a very strong project manager who brings creative ideas, high-energy and strong interpersonal and communication skills to the project..."

Margaret Shiver

OhioHealth

"Barbara was excellent. She listens well, creates a workable plan, then executes on the plan with great follow-through. She works well independently but has no problem taking specific direction and carrying it out. She is a very strong project manager who brings creative ideas, high-energy and strong interpersonal and communication skills to the project..."

Margaret Shiver

OhioHealth

"Barbara is like the quiet storm of PR. She’s unassuming, a brilliant listener; she takes in information and then WHAMMO -- delivers brilliance. It’s quite a package. I found BlueTree Media’s skills of great value in helping to develop the foundation of my brand."

Dana Joy Altman

Real Food Rehab

"Barbara is like the quiet storm of PR. She’s unassuming, a brilliant listener; she takes in information and then WHAMMO -- delivers brilliance. It’s quite a package. I found BlueTree Media’s skills of great value in helping to develop the foundation of my brand."

Dana Joy Altman

Real Food Rehab

"Barbara is like the quiet storm of PR. She’s unassuming, a brilliant listener; she takes in information and then WHAMMO -- delivers brilliance. It’s quite a package. I found BlueTree Media’s skills of great value in helping to develop the foundation of my brand."

Dana Joy Altman

Real Food Rehab

Get Started

Get Started Today!

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Copyright © 2025

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Get Started

Get Started Today!

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Copyright © 2025

Design by LucidXpress